Thanks to clever marketing by DeBeers, purchasing a diamond engagement
ring has become a cultural norm. Indeed,
American couples spend billions each year on engagement jewelry. With millennials looking to make eco-friendly
choices, more of this generation is turning to recycled engagement rings, and
the broader pre-owned wedding economy, as the best way to limit environmental
impact and maximize value.
Movies like "Blood Diamond" have helped shed light on the
humanitarian aspects of diamond mining, yet little has been publicized
regarding the significant environmental impacts of diamond and precious metal
mining. For diamonds, open-pit mining
can lead to the disturbance of vast, complex ecosystems and the loss of surface
and ground water. Alluvial mining, which takes place in waterways, contributes
to wide-ranging marine ecosystem destruction.
The mining of precious metals, including gold, can have an even greater
environmental impact. Gold is often
found in rock characterized by acid-generating sulfides. When disturbed, this rock experiences a
chemical reaction that produces acid and toxins. These toxins often run into lakes, rivers,
and streams, where they pose serious dangers to aquatic ecosystems.
Many buyers hoping to purchase the same diamond and gold jewelry with
significantly less environmental impact have turned to pre-owned engagement
rings. These rings may have been worn
for a year, a month, or not at all, and offer a compelling value
proposition. The emergence of specialty
pre-owned ring retailers has added additional safety measures including
gemologists who verify every item sold. These forums ensure that buyers will receive
an authentic diamond and that the color, clarity, and carat of the ring will
match the seller's representations, all while saving up to 50 percent off
retail.
As more millennials embrace an environmental and budget-friendly ring
option, specialty pre-owned retailers have experienced a surge in growth. CEO Philip Johnson
credits this growth to a broader awareness of the value of pre-owned rings, and
an increased interest in peer-to-peer economies. Johnson estimates that purchases of recycled
rings on his site in 2014 alone will save over 5,000 tons of ore and waste rock
that would have been produced to create new rings (Source: http://www.earthworksaction.org/files/publications/20TonsMemo_FINAL.pdf).
The growing trend in recycled weddings is mirrored in the pre-owned
wedding dress market. Leading pre-owned
dress marketplace, PreOwnedWeddingDresses.com, has experienced at least double
digit growth every year since its 2004 inception, including triple digit growth
in 2008 and 2009. Founder Josie Daga
states that "buying a pre-owned wedding dress is a smart way to afford the
wedding dress you really want."
Daga's site helps brides save hundreds or more on luxury brand dresses
that were only worn for a few hours, and offers an eco-friendly way to recycle
the perfect dress, rather than leaving it to sit in a box.